From the beginning, PIRCH has operated with a defiant attitude and audacious objective: To focus on people and life’s precious few moments, rather than stainless steel and porcelain. We wanted inspiration, education and accountability. Our homes serve as the backdrop that connects us to family, kindle our friendships, and create permanence within our community. This is a truth universally acknowledged. As for PIRCH, we are neither retail zealots nor big company movers. Like you, we are fathers, mothers, friends, wives, brothers, builders, cyclists, wannabe chefs, animal lovers, creators, travelers and at least one cheese head.
Imagine the power to change the way people live, forever.
“We certainly deserve more,” we said to ourselves. After all, this is our life journey. And yet, along the way, an industry that adorns our kitchens with expensive appliances, the shower that starts our day, and the grill that completes our weekend, has been allowed to operate with such indifference—dimly lit spaces, dusty boxes, and thoughtless human interaction. The current state of affairs was broken. Lost. Dated. It was never forced to evolve. So it didn't. We simply had to live with unguided choices, no chance to try it before we were told to pay, and a 1-800 number to nowhere.
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